Selecting the right agency partner for your firm’s website redesign project is one of the most crucial steps in the entire process. It’s not an overstatement to say that success hinges on it. And developing the right kind of RFP upfront plays a big role in a successful selection.
Social media marketing has become a necessary and valuable marketing tool for businesses today. It’s one of the best ways to increase awareness and connect with an audience, but it can also help you grow your business and generate leads—if you do it right.
Unlike batch-and-blast email marketing, drip programs offer an effective way to stay engaged with a targeted audience over an extended period of time. By delivering the right message, at the right time, to the right person, you’ll greatly increase the impact of your efforts.
Your corporate website is arguably your company’s most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, it should be viewed as an investment, not a line item expense.
What do clients want? Ask them! Have you ever spent time with someone who seems to talk incessantly about herself, ignores your input and interests, and perhaps even acts as if you’re much better acquainted than you really are?
Business-to-business marketing has a tendency to use overly verbose and complex language to seem more professional and compelling. However, when talking about your brand, you don’t need to impress your audience—you just need to relate to them.
Many B2B businesses have hopped on the social media train and are using it on a regular basis. While many started with only one or two accounts, others have expanded their social media presence on many different platforms and need a way to easily manage them all.
Selecting the right web design partner for your firm’s website redesign can be a challenging task. While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision.
“Content-first” is a philosophy that leading digital agencies are adopting to guide their clients’ websites in a more efficient and successful direction. It emphasizes the importance of putting your website content before everything else as content is the reason users are there.
A fundamental component of any content marketing program is setting goals and establishing metrics to measure success. Key Performance Indicators (KPIs) play a critical role in tracking the ongoing performance of your program.