With constant innovation shifting the digital environment, many marketers are readjusting their social strategies in order to remain in the conversation. Since Facebook began offering advertising to amplify reach, other social platforms are beginning to offer the same services.
Creating valuable and relevant content to engage a clearly defined target audience is what content marketing is all about. But once content has been published, what measures do you have in place to make sure that your content remains fresh and useful in the future?
When it comes to social media, everyone has a theory. For a while, it’s been that the more posts you publish, the more consumers you will have engaging with your brand. However, this bombardment posting strategy is now on shaky ground.
While tactics and technology are often the focal point, a solid strategy should always be the foundation of a B2B online marketing program. Every component should be tied back to strategy, goals and metrics that set the program’s course.
While a firm’s brand is made up of more than just the visual identity—logo, color palette, fonts—aesthetics do play a huge role overall in the process of branding. Simply put, your brand’s visual identity should positively distinguish your firm from the competition.
Financial services firms have a unique opportunity to create compelling, informative content using the massive amounts of industry data at their disposal. However, many firms don’t take advantage of their data to engage their audience with visual content marketing.
Whether you’re planning to redesign your B2B company’s current website, or you are planning to build an entirely new website for a startup or rebrand, making sure you’re using the right building blocks is absolutely critical to the effectiveness and success of your new website.
As 2014 draws to a close, we take a look back at our most-read blog posts of the past year. Ranging in topics from content marketing, web development, B2B trends and online marketing, these ten posts attracted more reads than all others written in 2014.