Candor in today’s business world is not only important, but also needed in order to build trust and help nurture relationships. And in industries where companies are regularly competing for business, honest, forthright feedback is not only needed, but also greatly appreciated.
Blogging is a cornerstone of content marketing and can be highly effective at attracting prospects and building relationships with them. But not every company is seeing success from their blogging efforts and there are some common issues that are likely to blame.
Facebook contests are a great way to not only engage fans, but also build a larger fan base and convert fans into email subscribers. When done correctly, contests give people a reason to connect with your company and give both you and your website more exposure.
Everything your company does in terms of marketing is focused on making your company stand out from the competition. So why should your website be any different? Great web design is critical to attracting visitors to your website and turning them into leads.
In B2B marketing, 2013 was the year of content marketing, social media and marketing automation among other things. In 2014, we predict a continuation of these trends—along with some new trends and philosophical shifts that will make an impact.
Professional services firms can no longer rely on the brochure-style websites of the past. Marketing has changed and now leading A/E/C firms are using their website as a platform for thought leadership and a resource for business development and lead generation.
Twitter announced its biggest interface change since 2011. Michael Sippey, Twitter’s Vice President for Product, announced that “timelines on Twitter will be more visual and more engaging: previews of Twitter photos and videos from Vine will be front and center in tweets.”
More conservative and regulated in nature, B2B companies sway on the safer side of taking risks. And one risk that too few take, is exposing their companies to being more honest in what they sell and how they sell it—and how important that is to an audience.
Google recently released a new way to look at your website traffic: Demographic and Interest Reports. With a simple change to the tracking code on your website, you can get more information on the age, gender and interests of people visiting your site.
As the end of the year approaches, executives and marketing teams are deliberating ways to make a bigger impact with their B2B marketing budgets in 2014. Knowing where to invest your company’s resources and marketing dollars in 2014 is essential.
Financial services firms have a unique opportunity to create compelling, informative content using the massive amounts of industry data at their disposal. However, many firms don’t take advantage of their data to engage their audience with visual content marketing.
While some may think that branding—at least in the traditional sense—is not nearly as important as it once was, it’s still essential to the long term success of your company. But while some fundamentals remain the same, branding in the digital age has evolved considerably.