B2B marketers continue to rate in-person events as their most effective tactic (69%), according to B2B Content Marketing 2015: Benchmarks, Budgets, and Trends Report. However, a solid strategy is required to make the most of the investment.
The traditional sales funnel is going the way of the dinosaur. With the proliferation of online content, digital channels, mobile devices and an altered B2B customer mindset, the path from awareness to purchase is less likely to be a straight line.
More than just a buzzword and rapidly growing marketing trend, content marketing is an indispensable component of modern marketing. When properly planned and executed, content marketing can give a boost to the business development efforts of A/E/C firms.
Security is one of the most important initiatives for financial firms—and with good reason. With so much sensitive data available online, it’s vital to take every precaution to secure it. However, there is an all too common practice that risks it all—using outdated web browsers.
A commonly held view among B2B firms is that their prospects make selections and purchasing decisions based solely on logic and reason, and are not influenced by emotion the way that B2C purchases are. However, recent research proves otherwise.
As firms continue to invest in content marketing, the need to reach as many qualified prospects as possible becomes paramount. To aid with content distribution, marketers are increasingly looking to paid amplification as a way to boost their reach.
If you haven’t heard about native advertising, you should take notice. Hotly contested by some and praised by others, this developing media strategy is on the rise and showing promise of superseding traditional means of advertising.
Companies are always looking for new formats to include in their content marketing programs. And not only are there many different options available to marketers, but also many different user preferences. But podcasts are one of the tactics that are gaining traction.
With constant innovation shifting the digital environment, many marketers are readjusting their social strategies in order to remain in the conversation. Since Facebook began offering advertising to amplify reach, other social platforms are beginning to offer the same services.
Creating valuable and relevant content to engage a clearly defined target audience is what content marketing is all about. But once content has been published, what measures do you have in place to make sure that your content remains fresh and useful in the future?