The financial services industry has complex and continuously evolving regulations, so many firms are hesitant to take on content marketing. But in today’s digital marketplace, content is critical to engaging and converting prospects to clients.
While LinkedIn had offered advertising options before, its introduction of sponsored updates last year is particularly useful to B2B companies in getting content viewed by a wider audience—but also by a targeted audience looking for their products or services.
Blogging has become a powerful platform for B2B companies to attract and engage their target audience. And it plays a critical role in a company’s overall online marketing efforts. But to be successful, a B2B blogging program requires the right approach.
Thousands of presentations are given every week in every industry. But how many of them will actually be memorable? How many people in the audience will actually be engaged, and not just thinking about what’s for lunch?
Coffee and the morning newspaper are an iconic pair that simply go together. However, in our ever-connected world, they are transforming into more of a nostalgic pair, and the smartphone is becoming the “newspaper” of today.
Building a website that works well on nearly every device is critical in our multi-screen world. Responsive design provides a viable solution and has become a “must have” for new websites. But while the concept is simple, the planning and execution isn’t.
Generating a steady stream of quality leads is one of the biggest challenges that B2B marketers face. With the right approach, eBooks can be an effective B2B content marketing tool to educate prospects, build credibility, generate leads and shorten the sales cycle.
LinkedIn is no longer just a career development tool. More than three million companies are leveraging LinkedIn to promote content and build relationships. With Showcase Pages, companies can highlight specific aspects to target specific audiences.
After Oreo’s success with its quick and clever response during Super Bowl XLVII’s blackout, social real-time marketing seemed to be the golden ticket to going viral and getting your brand noticed during Super Bowl XLVIII—that is, until everyone started doing it at once.
In a perfect world, we’d always be on top of our game. But if anything, human nature has taught us we’re not perfect. We have lapses—some may or may not be our fault. We make mistakes. And we fail. It’s not ideal, but it happens.
Marketing automation software is proving to be an indispensible tool for online marketers by helping to improve the effectiveness and efficiency of their programs. It’s been said that marketing automation is to online marketers what QuickBooks is to accountants.