As firms are finalizing marketing plans and looking ahead to 2015, it’s important that they are laser focused on doing what matters. Unfortunately, there are many common B2B marketing myths that can negatively impact a firm’s marketing efforts.
Trying to allocate both time and resources to new A/E/C marketing initiatives, while dealing with ongoing proposal demands, can be an arduous task for marketers. And perhaps the greatest challenge is gaining buy-in from firm principals and executive management.
The digital marketing landscape has become increasingly complex and fragmented. Marketing automation software helps manage this complexity and a good platform offers many indispensible features that can drastically improve your marketing and sales efforts.
In today’s marketing environment, your website warrants ongoing attention, time and fiscal resources. Your website—like hiring the best talent—should be viewed as an investment and not an expense, and it deserves an adequate portion of your annual marketing budget.
The success a company enjoys—while certainly a result of the hard work and talent of its employees—is also directly attributable to its clients. Clients are after all the reason we’re in business in the first place and so their support and relationship deserve gratitude.
Content creation remains one of the biggest ongoing challenges that marketers face. So as many companies start to focus more on creating quality content and not just large volumes of content, getting the most out of your content creation efforts will be essential.
Over the last few years, B2B marketing has experienced a seismic shift in both strategies and tactics—all focused on better attracting and engaging target audiences. In 2015, B2B marketing trends will continue to underscore this shift.
Along with the growing popularity of visual content, Instagram is becoming a more logical platform for B2B social media marketing. With 150 million active users that are 15 times more engaged than with Facebook, Instagram can be used to your company’s advantage.
Email is critical for both B2B and B2C companies and can be a powerful way to communicate with customers and prospects. However, there are best practices and things to avoid in order to create a compelling email newsletter that resonates with your audience.
Landing pages are an essential part of content marketing and lead generation. Creating landing pages for each campaign or premium content offer allows you to more effectively convert website visitors into leads by simplifying the offer process and eliminating distractions.
A solid marketing strategy should be at the center of an A/E/C firm’s marketing plan—defining and directing every facet of the firm’s marketing activities. But too often, firms rely on a tactical approach, or an outdated strategy that needs modernizing.