Financial services firms have a unique opportunity to create compelling, informative content using the massive amounts of industry data at their disposal. However, many firms don’t take advantage of their data to engage their audience with visual content marketing.
Whether you’re planning to redesign your B2B company’s current website, or you are planning to build an entirely new website for a startup or rebrand, making sure you’re using the right building blocks is absolutely critical to the effectiveness and success of your new website.
As 2014 draws to a close, we take a look back at our most-read blog posts of the past year. Ranging in topics from content marketing, web development, B2B trends and online marketing, these ten posts attracted more reads than all others written in 2014.
Branding is the process of figuring out who you are and what you stand for, conveying that to your audience, and then maintaining that perception. And it’s hard work! It requires careful management, but those that manage their brands well instantly stand out.
As firms are finalizing marketing plans and looking ahead to 2015, it’s important that they are laser focused on doing what matters. Unfortunately, there are many common B2B marketing myths that can negatively impact a firm’s marketing efforts.
Trying to allocate both time and resources to new A/E/C marketing initiatives, while dealing with ongoing proposal demands, can be an arduous task for marketers. And perhaps the greatest challenge is gaining buy-in from firm principals and executive management.
The digital marketing landscape has become increasingly complex and fragmented. Marketing automation software helps manage this complexity and a good platform offers many indispensible features that can drastically improve your marketing and sales efforts.
In today’s marketing environment, your website warrants ongoing attention, time and fiscal resources. Your website—like hiring the best talent—should be viewed as an investment and not an expense, and it deserves an adequate portion of your annual marketing budget.
The success a company enjoys—while certainly a result of the hard work and talent of its employees—is also directly attributable to its clients. Clients are after all the reason we’re in business in the first place and so their support and relationship deserve gratitude.
Content creation remains one of the biggest ongoing challenges that marketers face. So as many companies start to focus more on creating quality content and not just large volumes of content, getting the most out of your content creation efforts will be essential.