Business cards are sometimes the only connection to a prospect. When reviewing business cards, many prospects will only reach out to a few contacts. A well-made and thoughtful business card can make a significant impression. If your business card doesn’t stand out, then you may well be overlooked.
Blogging is a cornerstone of content marketing and can be highly effective at attracting prospects and building relationships with them. But not every company is seeing success from their blogging efforts and there are some common issues that are likely to blame.
While investing in a strategic website redesign can greatly improve your online presence and position your firm for more success in business development, several avoidable factors can quickly derail a web development project.
Design plays an instrumental role in driving business success. But it’s often difficult for marketing managers to convince C-Suite leadership of the importance of good design.
As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2015. These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects.
With the New Year approaching, A/E/C firms are making plans for where and how to spend their marketing time and budgets in 2016. Doing what matters most, fixing what’s broken and adding what’s missing can make your marketing more effective than ever.
Presentations often play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, interviewing with a client, or hosting a webinar, presentations can be a real differentiator—for better or worse.
In this age of social sharing and almost limitless choices for buyers, B2B firms need to continuously provide value beyond the sale. As we discussed in our recent review of B2B marketing trends to watch in 2016, B2B advocate marketing is gaining traction as a means to engage and reward clients.
One of the most common objectives for services-based firms over the last decade, regardless of industry, has been to establish thought leadership. And while it remains an important marketing and business objective, the phrase is at risk of losing the weight of its meaning.
As we near the end of 2015, it’s time to take a look at what’s in store for B2B marketing trends in the coming year. Continuing a pattern from previous years, 2016 will see the ongoing evolution of existing trends and usher in new concepts, as well.
In today’s marketing ecosystem, your website warrants ongoing attention, time and fiscal resources. Your website—like hiring the best talent—should be viewed as an investment and not an expense, and it deserves an adequate portion of your annual marketing budget.