What do clients want? Ask them! Have you ever spent time with someone who seems to talk incessantly about herself, ignores your input and interests, and perhaps even acts as if you’re much better acquainted than you really are?
Business-to-business marketing has a tendency to use overly verbose and complex language to seem more professional and compelling. However, when talking about your brand, you don’t need to impress your audience—you just need to relate to them.
Many B2B businesses have hopped on the social media train and are using it on a regular basis. While many started with only one or two accounts, others have expanded their social media presence on many different platforms and need a way to easily manage them all.
Selecting the right web design partner for your firm’s website redesign can be a challenging task. While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision.
“Content-first” is a philosophy that leading digital agencies are adopting to guide their clients’ websites in a more efficient and successful direction. It emphasizes the importance of putting your website content before everything else as content is the reason users are there.
A fundamental component of any content marketing program is setting goals and establishing metrics to measure success. Key Performance Indicators (KPIs) play a critical role in tracking the ongoing performance of your program.
In an effort to enhance its service for the increasing volume of mobile users, Google announced an update to their search algorithm that uses mobile-friendliness as a ranking signal. As a result, mobile-friendly websites will rank higher in Google’s mobile search results.
The B2B sales process has undergone a substantial transformation over the last several years. With the proliferation of the web and its impact on increasingly self-sufficient B2B buyers, firms are relying more on marketing to deliver sales-ready leads than ever before.
Brand standards are a set of guidelines that provides the colors, graphics, logo specs and fonts that comprise your brand. They’re the glue that holds your brand together and help to create and protect your company’s brand identity.
Generating a steady stream of quality leads is one of the biggest challenges that B2B marketers face. With the right approach, eBooks can be an effective B2B content marketing tool to educate prospects, build credibility, generate leads and shorten the sales cycle.
B2B marketers continue to rate in-person events as their most effective tactic (69%), according to B2B Content Marketing 2015: Benchmarks, Budgets, and Trends Report. However, a solid strategy is required to make the most of the investment.