Marketing agencies come in all sorts of shapes and sizes; each has its own unique philosophy, approach, style and strengths. And each of these factors should be taken into account when making your final selection decision.
Content Marketing Institute and Marketing Profs recently released their B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America research. The sixth annual report is packed with findings collected from marketers representing a full range of industries, functional areas and company sizes.
Webinars are a powerful and effective tool for content marketing. In a recent study from Content Marketing Institute and Marketing Profs, B2B marketers ranked webinars as the second-most effective content marketing tactic, following closely behind in-person events.
Marketing automation software provides marketers with a virtual playground of helpful tools for more targeted and effective digital marketing. But the ability to achieve better alignment between marketing and sales is a benefit that can’t be overlooked or underestimated.
Business development activities performed by A/E/C firm leaders, project managers and dedicated staff play a vital role in building relationships and filling a firm’s pipeline. But in spite of good intentions, some common mistakes abound and need fixing.
As with everything else in marketing, planning plays a crucial role in the success of your content marketing efforts. Once you’ve put a solid content marketing strategy in place, the execution of that strategy requires careful planning to ensure a successful outcome.
We are naturally visual people. 90% of information transmitted to the brain is visual. And investing in visual content creation is a great way to drive website traffic and social sharing, and also to engage prospects and customers.
Live events are not just about getting people in door, but also keeping attendees engaged before, during and after the event. Event success is not measured solely on attendance numbers, but in your ability to create an engaging, extraordinary experience for attendees.
A few weeks back, Google began rolling out the latest update to their Panda search engine algorithm. As with every algorithm change Google makes, marketers and company leaders are anxious to understand how their websites will be impacted.
A successful website redesign project requires the proper investment of resources and ultimately time—from both the client and the agency. However, when setting a launch date, clients can sometimes fail to take into account all that is necessary to cross the finish line.
Blogging has become a powerful platform for B2B companies to attract and engage their target audience. And it plays a critical role in a company’s overall online marketing efforts. But to be successful, a B2B blogging program requires the right approach.