Industry conferences are a staple in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into conference participation, ensuring your firm maximizes the investment is essential.
Social media provides B2B companies with a powerful channel to communicate with their audiences. But social media marketing is about more than simply leveraging the reach of social channels—you need the right approach with your strategy, content and overall execution.
LinkedIn, the world’s most popular social media networking site for business, has recently released another iPhone application as part of their ongoing campaign to make networking easier and more efficient for its users.
Content is the magnet of your website and a key tool in helping to reach your company’s marketing objectives. Whether you’re looking to do a complete redesign or just want to make improvements to your website, it’s important to have a solid content strategy in place.
Attracting qualified traffic to your website is only the first step in a successful online marketing program. The next step is to convert unknown visitors into leads through effective lead generation strategies that prompt them to take action.
Marketing automation software provides marketers with a virtual playground of helpful tools for more targeted and effective digital marketing. But the ability to achieve better alignment between marketing and sales is a benefit that can’t be overlooked or underestimated.
Presentations often play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, interviewing with a client, or hosting a webinar, presentations can be a real differentiator—for better or worse.
Email marketing is far from dead and remains one of the most valuable and cost-effective channels available to marketers. But many companies are no longer seeing results, having never graduated from entry-level email programs and tactics they started with years ago.
The way people consume content is ever changing due to technological advancements and social media. With the expansive growth of social networking, blogging and online video, the social habits of the current generation have evolved and heavily rely on online technology.
In the growing digital world, social media allows companies to be perceived as interactive and relevant to prospects. But there is a demand for a more personalized message from companies—especially C-Suite leadership and management.