LinkedIn is known as the business professional’s social network: a virtual meeting place for networkers, job seekers, recruiters and sales professionals. Over the last few months, LinkedIn has boosted its focus on sales professionals with the rollout of tools for social selling.
One of the most common objectives for services-based firms over the last decade, regardless of industry, has been to establish thought leadership. And while it remains an important marketing and business objective, the phrase is at risk of losing the weight of its meaning.
HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results provide interesting insight into the ongoing evolution of the modern marketing ecosystem.
In the ongoing push to attract new prospects, generate leads and nurture leads into new business, firms can fail to exert the proper amount of focus, time and effort on existing clients. But like all relationships, clients deserve ongoing development and nurturing.
Content marketing is a powerful marketing tool that companies are using to attract prospects and generate leads online. But in spite of its growing popularity, producing enough quality content remains an ongoing challenge for marketers and business owners alike.
In today’s hyper-connected digital world, face-to-face communication with your employees and key stakeholders is a powerful tool—especially when it comes to developing strategic initiatives and a vision for your company.
We are naturally visual people. 90% of information transmitted to the brain is visual. And investing in visual content creation is a great way to drive website traffic and social sharing, and also to engage prospects and customers.
Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle. But don’t stop at sales; instead, create content to continuously engage throughout the entire customer lifecycle, from awareness to advocacy.
Whether you’re planning to redesign your B2B company’s current website, or you are planning to build an entirely new website for a startup or rebrand, making sure you’re using the right building blocks is absolutely critical to the effectiveness and success of your new website.
Lead nurturing campaigns are a great way to guide your leads through each stage of the buying cycle, moving them towards a purchase. By providing valuable content and meeting a prospect’s needs at each stage, you’ll stay top of mind and position your company for the sale.
No matter your industry, your strategic planning process could benefit from incorporating modern practices used by software engineers known as agile methodologies. This technique offers several benefits to improve strategic implementation.