As we near the end of 2015, it’s time to take a look at what’s in store for B2B marketing trends in the coming year. Continuing a pattern from previous years, 2016 will see the ongoing evolution of existing trends and usher in new concepts, as well.
In today’s marketing ecosystem, your website warrants ongoing attention, time and fiscal resources. Your website—like hiring the best talent—should be viewed as an investment and not an expense, and it deserves an adequate portion of your annual marketing budget.
As firms continue to invest in content marketing, the need to reach as many qualified prospects as possible becomes paramount. To aid with content distribution, marketers are increasingly looking to paid amplification as a way to boost their reach.
The media landscape has dramatically changed over the last several years. Cultural shifts and the proliferation of digital, social and mobile channels have made a permanent impact, making the need for a fully integrated B2B communications strategy absolutely essential.
No matter your industry, your strategic planning process could benefit from incorporating modern practices used by software engineers known as agile methodologies. This technique offers several benefits to improve strategic implementation.
Content marketing can be a powerful force for attracting and engaging prospects. And B2B firms are creating content to fuel their thought leadership and lead generation efforts. But in spite of all the attention, many programs fail before they truly get off the ground.
HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results provide interesting insight into the ongoing evolution of the modern marketing ecosystem.
Marketing agencies come in all sorts of shapes and sizes; each has its own unique philosophy, approach, style and strengths. And each of these factors should be taken into account when making your final selection decision.
Content Marketing Institute and Marketing Profs recently released their B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America research. The sixth annual report is packed with findings collected from marketers representing a full range of industries, functional areas and company sizes.
Webinars are a powerful and effective tool for content marketing. In a recent study from Content Marketing Institute and Marketing Profs, B2B marketers ranked webinars as the second-most effective content marketing tactic, following closely behind in-person events.
Marketing automation software provides marketers with a virtual playground of helpful tools for more targeted and effective digital marketing. But the ability to achieve better alignment between marketing and sales is a benefit that can’t be overlooked or underestimated.