The B2B sales process has undergone a substantial transformation over the last several years. With the proliferation of the web and its impact on increasingly self-sufficient B2B buyers, firms are relying more on marketing to deliver sales-ready leads than ever before.
If you’ve been involved in a website project before, you know how nerve racking it can be to finally give the go-ahead to “flip the switch” from the old website to the new one. There are many last-minute things that need to be completed and double-checked before launching.
Many B2B firms find themselves surrounded by the massive changes that have taken place—and are still taking place—in the world of business. And these changes have given birth to a new marketing ecosystem that requires new strategies, tactics and a customer-centric approach.
Email is critical for both B2B and B2C companies and can be a powerful way to communicate with customers and prospects. However, there are best practices and things to avoid in order to create a compelling email newsletter that resonates with your audience.
In today’s marketing environment, your website warrants ongoing attention, time and fiscal resources. Your website—like hiring the best talent—should be viewed as an investment and not an expense, and it deserves an adequate portion of your annual marketing budget.
In case you haven’t heard the latest news, the LinkedIn Products and Services tabs on company pages will be removed on April 14th. And this change is causing confusion for companies. What should your company do? What is the alternative?
In the digital marketplace, there is always a new digital innovation or social media trend. And the hype that goes with it will make you think it’s necessary for your company or organization to adopt it in order to stay relevant or current. But that’s not always the case.
When it comes to producing content, A/E/C firms typically have no shortage. Project profiles, proposal boilerplate, SOQs, brochures, e-newsletters and press releases are usually in great abundance. But how engaging is your content? Does it cause your audience to stop and read?
Branded content blurs the lines between advertisement and entertainment. By entertaining your audience, you’re able to get your brand’s message across without making them feel as if you are trying to sell them a product or service.
The first thing to learn when redesigning your website is that not all web browsers are created equal. Your website is not going to look and function exactly the same on all browsers, but the one that seems to cause the most issues is Internet Explorer.
As you develop messaging for your brand, it’s easy to get caught up in only thinking about what’s needed tomorrow or next week. Day by day. Piece by piece. You’re busy producing the necessities for the client such as websites, brochures and email blasts.