We are naturally visual people. 90% of information transmitted to the brain is visual. And investing in visual content creation is a great way to drive website traffic and social sharing, and also to engage prospects and customers.
Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle. But don’t stop at sales; instead, create content to continuously engage throughout the entire customer lifecycle, from awareness to advocacy.
Whether you’re planning to redesign your B2B company’s current website, or you are planning to build an entirely new website for a startup or rebrand, making sure you’re using the right building blocks is absolutely critical to the effectiveness and success of your new website.
Lead nurturing campaigns are a great way to guide your leads through each stage of the buying cycle, moving them towards a purchase. By providing valuable content and meeting a prospect’s needs at each stage, you’ll stay top of mind and position your company for the sale.
No matter your industry, your strategic planning process could benefit from incorporating modern practices used by software engineers known as agile methodologies. This technique offers several benefits to improve strategic implementation.
Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. But without a successful implementation, companies are less likely to realize the full potential of the software.
Three years ago, only 8% of LinkedIn users were connecting on a mobile device. Now in 2014, 43% of unique visits to LinkedIn come through mobile. Because of this shift, LinkedIn has created a richer mobile profile experience for users.
In our 24/7 information-overloaded world it’s easy to get so caught up working in your business that there’s little time left to work on your business. And with so much focus on all the tactics available, your marketing strategy can be an afterthought rather than a guiding principal.
While some may think that branding—at least in the traditional sense—is not nearly as important as it once was, it’s still essential to the long term success of your company. But while fundamentals remain the same, branding in the digital age has evolved considerably.
Industry conferences are a staple in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into conference participation, ensuring your firm maximizes the investment is essential.
Social media provides B2B companies with a powerful channel to communicate with their audiences. But social media marketing is about more than simply leveraging the reach of social channels—you need the right approach with your strategy, content and overall execution.