We are naturally visual people. 90% of information transmitted to the brain is visual. And investing in visual content creation is a great way to drive website traffic and social sharing, and also to engage prospects and customers.
Live events are not just about getting people in door, but also keeping attendees engaged before, during and after the event. Event success is not measured solely on attendance numbers, but in your ability to create an engaging, extraordinary experience for attendees.
A few weeks back, Google began rolling out the latest update to their Panda search engine algorithm. As with every algorithm change Google makes, marketers and company leaders are anxious to understand how their websites will be impacted.
A successful website redesign project requires the proper investment of resources and ultimately time—from both the client and the agency. However, when setting a launch date, clients can sometimes fail to take into account all that is necessary to cross the finish line.
Blogging has become a powerful platform for B2B companies to attract and engage their target audience. And it plays a critical role in a company’s overall online marketing efforts. But to be successful, a B2B blogging program requires the right approach.
Social media provides B2B companies with a powerful channel to communicate with their audiences. But social media marketing is about more than simply leveraging the reach of social channels—you need the right approach with your strategy, content and overall execution.
Developing a personal brand is critical to advancing your career and growing as a leader. But it’s not just about self-promotion or simply being on social media. It’s dedicating time to defining yourself as a leader and how you want to be known both in and out of the workplace.
Marketing automation software is proving to be an indispensable tool for online marketers by helping to improve the effectiveness and efficiency of their programs. It’s been said that marketing automation is to online marketers what QuickBooks is to accountants.
Building industry thought leadership is essential for A/E/C firms and the right kind of blog can help. Blogging can drive website traffic, build and nurture relationships, support business development efforts and showcase your firm’s subject-matter expertise.
A well-executed website redesign can have an amazing impact on a company’s online brand and bottom line. But redesigning a website takes a lot more time and energy than many anticipate, especially to do it right and get the results you want.