Hourigan Construction's determination to be thought of as a solution and trusted resource extends into the relationships they build with clients. They are committed to responsible building techniques and green innovations that benefit the owner and surrounding communities. Their unique approach to the construction process was not being clearly told.
Any construction company can build a structure. Hourigan exceeds expectations by focusing on the importance of the process and how to always improve upon it. We helped them create a sense of honest transparency around that mission with the tagline “Building success one story at a time.” For Hourigan, we wanted to share the success of how their thought leadership takes a complex process and helps make it simpler for owners, reducing common industry pain points.
We placed an emphasis on an integrated marketing approach—incorporating a powerful mobile responsive website, video, project micro sites, content marketing, internal and external communications and social media—to share their stories at each level of every project. Through this format of storytelling, we were able to express various challenges Hourigan has overcome to achieve success stories, whether in the form of a finished structure or a satisfied client.