The former advice group of Wachovia Securities set out to create an asset management firm uniquely focused on supporting financial advisors and their end clients. Challenging industry convention, RiverFront combines a strategic (science) yet tactical (art) approach to provide dynamic globally attuned investment insight and solutions. Their unmatched transparency is evident in the insightful communications they provide and their availability to clients.
"The Art & Science of Dynamic Investing" became an umbrella not only for RiverFront's investment style but also for the visual treatment of their brand. Artful fluid images in bold colors are juxtaposed against detailed charts that illuminate portfolio allocations, trade rationales and market data. The energy and warmth of the brand reflect the team itself.
Robust tailored websites were the first step in launching RiverFront's new brand. The investor site provides a broad overview of capabilities while the password-protected advisor site has far more depth. Completely dynamic, the advisor site not only displays appropriate content based on firm affiliation but also changes daily with updated asset allocations and trade rationales. This gives the advisor the information necessary to effectively communicate with his client about their investment.