Worth Higgins is a high quality commercial printer in a constant state of expansion in terms of facilities, capabilities and services. Working predominately with a design-savvy audience, they needed unique ways to communicate recent innovations, equipment and customer relations that will stand out from the traditional “We just added a new press” mailers that are common in the industry.
We focused on the equity of the company name "Worth," using it as an adjective to develop a sophisticated and contemporary brand.
All materials conveyed key messaging that revolved around the idea of "Worth," simultaneously demonstrating the company's impressive printing capabilities. For example, to announce a new large format press not yet in operation, we photographed a series of Virginia landmarks to be collected in a keepsake booklet titled "Worth Seeing." The final page announced the press and offered the recipient a choice of the images as 40" posters suitable for framing.