As we’ve previously discussed, simply “doing” B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert them to customers.
There are a lot of moving parts with a B2B online marketing and lead generation program, so we’ve designed this infographic to help you visualize the components and the overall process.
The Science of B2B Online Marketing
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