As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2018.

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects.

1. 9 B2B Marketing Trends to Watch in 2019

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream. So what trends will likely have the biggest impact on firms in the coming year? Here’s a list of nine B2B marketing trends to watch in 2019.

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2. 5 Essential Client Experience (CX) Program Components for Professional Services

Forward-thinking professional services firms are realizing that providing an exceptional client experience across the entire client life cycle is the key to creating genuine differentiation and sustained competitive advantage.

The truth is, most (if not all) of what professional services firms tout as their differentiators have become table stakes. Delivering quality projects on-time and on-budget is what the client expects—not a point of differentiation. Today’s professional services buyers demand more, and by consistently elevating the client experience, firms can truly distinguish themselves from the competition.

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3. What Does GDPR Mean for US-based B2B Firms and Their Marketing?

 While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. Do they need to comply? If so, to what degree?

We have helped many of our B2B clients over the past few months comply with the GDPR at various levels, depending on their involvement with the EU. In this article, we will provide a summary of GDPR and give you several options to consider to help your US-based firm move towards GDPR compliance, based on its involvement with the EU. While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. in the future.

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4. 8 Tips for Leveraging Employees as Brand Advocates on Social Media

Social media advocacy refers to using your employees and your clients to promote your brand. In the peer-to-peer world that we live in, it’s essential that prospective clients and hires hear about your firm from their peers—your clients and employees.

Whether your company’s goals are increasing your social media following, driving traffic to your website, or adding to your team by attracting new candidates for hire, look no further than the people that surround you every day. Your employees can enrich your social media content offering and provide up-close and personal perspectives on what it’s really like to work at your company.

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5. 11 Things To Remove From Your A/E/C Firm’s Website

As A/E/C websites continue to evolve to become more user-centric and growth-focused, it’s imperative that your firm’s website features the rightcontent and design elements.

This means that some elements that have been long-time staples are simply no longer relevant to the needs of today’s user. Here’s a list of 11 items that you should consider removing from your website now or as part of a future website redesign.

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6. 7 Steps to Make the Most of Your Employer Profile on Glassdoor

Is hiring qualified candidates top of mind for your company? Are your current hiring efforts producing lackluster results? Having a top-notch Glassdoor profile can certainly help boost your employer brand.

In an age where consumers vet everything from new car purchases to toothbrushes, Glassdoor is like Amazon for jobseekers. The site features thousands of reviews that add credibility, or concern, to a jobseeker’s evaluations of the companies they are considering. And with 48% of jobseekers consulting Glassdoor, you can be certain that your target candidates are typing your company’s name into Glassdoor and relying heavily on the results. Here are 7 action steps to create a killer Glassdoor employer profile to attract prospective candidates.

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7. 5 Tips to Optimize Your Images for the Web

A picture can speak 1,000 words. Images are more important than ever in conveying your message. However, images improperly exported can look low quality, cause your site to load slowly and lose engagement from users. Here are some tips you can use to make sure every graphic is beautiful and crisp.

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8. 35 Web Design and Development Terms Every Marketer Should Know

Many companies are looking to perform a website redesign in the near future. However, upon embarking on the website redesign process, website terminology can seem daunting.

If you are considering a website redesign, there are quite a few terms that designers and developers use that you may not be familiar with. Hopefully this article will help you feel more prepared as you begin to meet with prospective agencies for your next big redesign.

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9. Using Google Analytics to Interpret Website Performance

Google Analytics is a powerful tool that can help you better understand how your website is performing from a variety of angles.

Any firm can and should utilize Google Analytics for their website since it is a free tool available to all users. Google Analytics tracking involves more than opening an account—setting up your Google Analytics tracking code correctly is paramount to getting the most out of the tool. However, once you’ve created an account and added the tracking snippet to your websites, you gain access to a world of data. Here’s a basic guide to Google Analytics so you can begin taking advantage of this information.

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10. 8 Ways to Better Leverage Technical Staff for Content Creation

Marketers everywhere face the unending challenge of creating quality content to fuel their content marketing efforts. But perhaps no one faces as difficult a task as marketers who highly depend on technical staff to produce complex content that can’t be imitated.

In technical industries such as A/E/C, professional services and information technology, marketers are often stuck between a rock and hard place: unable to create content entirely on their own but also unable to get technical staff and internal subject–matter experts to help with content creation.

So how can marketers improve their success rate with technical staff? Here are eight simple tips that can lead to better results (and more content).

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