As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. 

These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects.

1. 9 B2B Marketing Trends to Watch in 2020

As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact. So what trends will likely have the biggest impact on firms in the coming year? Here’s a list of nine B2B marketing trends to watch in 2020.

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2. 15 Questions to Ask Before Hiring a Web Design and Development Partner

Selecting the right agency partner for your firm’s website redesign can be a challenging task. While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision.

In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign:

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3. The Latest B2B Content Marketing Trends, Statistics and Insights for 2020

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America research. The tenth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

The 43-page report provides a snapshot of the current state of B2B content marketing while providing insight into how the most effective content marketers do things differently. The survey featured many changes and saw the addition of new questions that better reflect the maturation of the B2B content marketing discipline.

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4. 5 Reasons Your Employees Should Have Strong LinkedIn Profiles

Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike.

There’s a demand for a holistic and comprehensive digital view of your firm—and this includes your employees. Many discussions on ways to bring a human element to corporate social media have focused on one individual–the CEO. However, brands are beginning to realize the importance of having the face of the company represented on social media through employees of all levels, actively engaging with clients and prospects.

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5. Dos and Don’ts to Improve Your Email Marketing Newsletters

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones.

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success. Here are 13 dos and don’ts for your email newsletters.

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6. 5 Reasons Your Brand Should Have a Secondary Color Palette

Oftentimes the first step to a brand refinement is diversifying colors and fonts—adding a secondary and tertiary color palette to the existing primary brand colors, and taking a good fresh look at typography to make sure that fonts are diverse enough to achieve a functional hierarchy. We’ll table fonts for the purpose of this article and focus on the importance of diversifying color.

Firms that have been around the block and are due for a refresh are often taken aback when we suggest adding to their colors, wondering “What’s wrong with our current two brand colors?” Here are a few reasons why broadening your firm’s color palette beyond 1-3 colors is an essential first step of a brand refresh or refinement.

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7. 5 Ways to Get Principal Buy-In for A/E/C Marketing Initiatives

Gaining leadership buy-in for marketing initiatives can be an incredibly challenging task for many A/E/C marketers.

Whether it’s a change in the business development process, implementing a new technology, launching a client experience program, building a new website, or refreshing a brand, marketers can often face an uphill battle getting buy-in. And in an industry where proposals are often synonymous with marketing, non-proposal related initiatives can be especially difficult to get approved.

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8. 5 KPIs to Track and Measure Blog Success

We can’t emphasize the importance and value of blogging for your firm enough. It is a primary aspect of content marketing and can establish your firm as a subject-matter expert while driving traffic to your site and generating leads. But how do you know when your efforts are paying off?

Here we outline 5 fundamental key performance indicators for measuring your blog’s success. To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic.

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9. 10 Considerations When Starting a Podcast

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy.

For many, it may seem like the popularity of podcasts came out of the blue, but both the rise of mobile and the decline of traditional reading have opened the door for this new trend. Research shows that 80% of people listen to all or most of each podcast episode—so with the right content, an audience truly will listen to what you have to say!

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10. 9 Simple Tips to Improve Your Lead Nurturing Campaigns

Lead nurturing is about building relationships. And relationships require more than a one-size-fits-all formula.

Lead nurturing campaigns are a great way to guide your leads through each stage of the buyer journey and encourage more conversions, and to do that you must provide relevant, valuable content and meet a prospect’s needs at each stage. If you’ve already created and run lead nurturing campaigns, you know they take time to set up and require thorough planning. There also are a lot of companies vying for your target audience’s attention at once. Here are a few tips to help you improve your campaigns for maximum results.

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