An Introductory Guide to Content Marketing

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Learn the basics of attracting prospects, converting leads and engaging customers using content marketing.

Let’s face it, people have become conditioned to ignore, delete, fast-forward and unsubscribe to traditional marketing messages. And they’ve gotten far too savvy to base their purchase decisions solely on an advertisement or a list of features and benefits.

That’s what makes content marketing so engaging; instead of simply pitching your products and services, you deliver valuable information that educates your prospects and positions you as a subject-matter expert, making them more likely to do business with you.

This 41-page eBook will help you understand why content marketing is so valuable and how to get started using it to market and grow your business.

You will learn about:

  • Taking a different approach to marketing in today’s changing marketplace
  • Specific benefits that result from content marketing
  • Aligning your content efforts with business strategy
  • Establishing goals and metrics for measuring success
  • Fundamental tactics for creating magnetic content
  • Making content relevant to your audience
  • Basic components of managing a content marketing program

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