Ebook

A B2B Marketer’s Guide to Website Redesign for Maximum Impact

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This 53-page eBook will help you learn how to plan your firm’s website redesign for maximum impact and measurable results.

Your firm’s website is the hub of your marketing efforts and your most valuable marketing asset. It plays a critical role in your company’s online marketing strategy and should attract visitors, position your firm for new business and drive growth.

Undertaking a website redesign is an extremely important initiative that requires a large investment of your firm’s time, money and resources— and should be approached strategically. So what’s involved?

2nd Edition – Revised With 3 New Chapters and a Glossary!

This newly-updated, 53-page eBook will help you understand the important considerations and steps to take to redesign a results-focused website designed for maximum impact.

You will learn:

  • Why your firm’s website is more critical than ever
  • If a website redesign is necessary
  • Steps for planning a successful redesign
  • Components of an effective RFP
  • How to choose the right agency partner
  • Keys to design and build for impact
  • How to develop a solid web content strategy
  • Fundamentals for optimizing your website for search
  • Ways to establish metrics to measure success

 

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