What happens when our decades of collective experience are put to work for a century-old construction company?
It all starts with asking the right questions. We immersed ourselves in the BOND culture and spent a lot of time at their office in the Boston area. The folks at BOND believed in the power of qualitative research and gave us full access to key members of their team. They told us all about who they are and where they want to go. And on one of our visits to their office, during the greatest Boston snow storm on record, we also learned a great deal about true northern hospitality.
The more we talked with them, the more evident their many strengths became. Various customer and employee interviews and research confirmed the innumerable ways that BOND excels. Our team worked through the data, actively seeking insights and crafting key messaging. Following this time of discovery and strategy development, we created a new brand platform which incorporated the company’s values, breadth of services, and the family history: “Many Strengths. One BOND.”