How do you create a brand foundation that can support multiple stories of success?
Over a decade ago, we began working with this Richmond-based construction management firm. At a time when the average agency tenure is three years, we don’t take a relationship of this longevity for granted. However, we measure the success of this relationship by more than length — the depth of engagement that we’ve attained over the years has led to some impressive results.
From the beginning, qualitative research with clients and prospects has produced significant insights to power the brand. Periodic check-ins over the years have uncovered new opportunities and guided the evolution of our strategies. Our skill at bringing right-brain emotion to a left-brain industry has resulted in a timeless brand with a soul. As the company has grown, the tag line, “Building success. One story at a time.” continues to authentically represent the Hourigan brand and resonate with their audiences.