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We Get You

How do you create a brand foundation that can support multiple stories of success?

Over the past two decades, Hourigan has established itself as the “go-to” construction firm in the Mid-Atlantic when it comes to managing complex projects and delivering them to the highest standards. The company consistently exceeds expectations by focusing on the importance of the process and ways to continuously improve it. Their vast portfolio spans commercial, healthcare, education, and other markets, including Fortune 500 clients. The team has an impressive record of delivering projects 100% on time, on budget.

Over a decade ago, we began working with this Richmond-based construction management firm. At a time when the average agency tenure is three years, we don’t take a relationship of this longevity for granted. However, we measure the success of this relationship by more than length — the depth of engagement that we’ve attained over the years has led to some impressive results.

From the beginning, qualitative research with clients and prospects has produced significant insights to power the brand. Periodic check-ins over the years have uncovered new opportunities and guided the evolution of our strategies.  Our skill at bringing right-brain emotion to a left-brain industry has resulted in a timeless brand with a soul.

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We Guide You

How can one plus one equal one?

Early on, we recognized in Hourigan a kindred entrepreneurial spirit, relationship bias, and drive to deliver at a higher level. This foundation of shared values has earned us a seat at the table. In fact, our two companies have truly become one team — we are fully integrated into Hourigan as an extension of their marketing group.

On January 26, 2018, a new brand was launched to reflect their integrated offerings for both construction and development. The new brand reflects the company’s vision and strategic direction, while remaining true to their core values. circle S provided strategy, planning, messaging, video, design and development of a new WordPress website. The new website features animated text, a dynamic and highly filterable portfolio, responsive design, vivid photography and clean lines, supported by a flawless, user-friendly experience.

circle S has also helped design and update signage systems, proposal and project documentation, the company store, and office environment areas to help Hourigan consistently implement this new brand.

hourigan responsive web mockup hourigan tradeshow banners
A/E/C new office enlighten conference room A/E/C new office people hallway
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Mark Hourigan, CEO of Hourigan, on partnering with circle S studio

"What I would tell anybody considering circle S, especially in the A/E/C world, is they understand that world. They know what drives that world. And they’re also very aware of deadlines, commitments, and budgets. Getting things done and putting an action plan in place that actually brings those solutions to the table."


We Grow You

What happens when a building has endless stories?

The length and depth of our relationship with Hourigan has led to the most important measurement — impressive growth. In the 11+ years since our first engagement, we have partnered with Hourigan to continuously elevate their brand and marketing materials to reflect the company’s evolving expertise. The results have been 49% revenue growth in the past five years, and those numbers are still climbing. We look forward to building even more stories of success with a company that is always thinking beyond the concrete.