How do you create a brand as dynamic as the financial markets?
Like tributaries flowing into a river, our relationship with RiverFront brings together many connections made in the course of circle S studio’s history. We first met the marketing director when he was a regional sales manager at a predecessor of Wells Fargo Advisors Financial Network, where the founders of RiverFront also made up the core of the investment strategy team. When he opened his own industry consultancy, and again when he joined RiverFront, he knew he needed a branding partner with a deep understanding of the retail financial advisor. Fortunately for us, the answer was crystal clear.
Our discovery sessions brought an impressive set of differentiating qualities to the surface: an investing approach that is disciplined yet fluid enough to adapt to the dynamic nature of the markets; the energy of a young entrepreneurial group combined with the power of seasoned industry veterans who have weathered market cycles; and a left-brain analytical prowess tempered by a right-brain gut instinct. We summed all these characteristics up with a brand platform of “The Art and Science of Dynamic Investing.” To create a striking visual palette, we turned to representations of fluid dynamics.
