What can you learn by studying a school?
Despite having so much to offer as a terrific JK-12 private school, The Steward School, located in a market dominated by large legacy schools, was mired in old perceptions. Our in-depth discussions with school staff members, parents, and board members revealed common themes and beliefs that led to our branding strategy. It was time for Steward to stop playing the same game as their competitors, and instead focus on what they do and how it makes them different. The Steward School is able to uncover what’s best for each individual student and teach to those strengths. Our team, deeply experienced in all aspects of education, examined the curriculum and core values of the school and created a tagline that was both descriptive and philosophical for Steward. “Fuel the mind. Stir the imagination. Unleash the possibilities.” This was the beginning of a branding campaign that would convey Steward’s focus on academics, creativity, individuality, preparation for the future, and limitless possibility.