Failing to optimize your company’s website for search can have a disastrous effect on your online marketing efforts. Every company needs to have a good grasp of the latest Search Engine Optimization (SEO) techniques and the key strategies required for high search rankings.

Because SEO strategies have significantly changed over time and continue to do so with the ongoing evolution of Google and other search engines’ algorithm updates, it’s absolutely vital to stay on top of the hot issues in SEO. To help you do so, our friends at Act-On have created this infographic to give a super simple overview of the latest SEO strategies that marketers everywhere need to master.

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5 SEO Strategies Every Company Needs to Master