What makes TowneBank different?
TowneBank had already proven itself to be a successful bank in its local area, and now it was ready to expand into uncharted territory. Richmond, Virginia is a very crowded marketplace for banking, yet TowneBank saw an opportunity. They chose circle S studio to create the advertising campaign that would launch the Bank to a new audience. The messaging had to be authentic to TowneBank, yet also relevant to the Richmond market. It had to be smart, meaningful, and distinctive. We created the tagline “A frankly different bank is in Towne,” which served multiple purposes including being a subtle reference to TowneBank’s acquisition of Richmond’s Franklin Federal Savings Bank. The elegant “Business Beetle” cars are a signature feature of TowneBank, and we used them as both a literal and a metaphorical symbol of the arrival of TowneBank in the market, as well as the exquisite service that the Bank provides to its members.