What happens when left brain and right brain are on the same side?
Waterborne Environmental is an environmental engineering firm that concentrates on complex modeling and GIS-mapping of chemical dispersion. As the company expanded its leadership team and sought to enter new markets, they realized it was time to recalibrate their brand to accurately reflect their expertise. The circle S team conducted in-depth discovery interviews with both internal and external audiences of highly credentialed scientists. What came through loud and clear was that, while many larger firms claimed to offer the same level of expertise, few could match Waterborne’s depth. There was also a strong undercurrent of sentiment that clients appreciated both their lofty thinking and down-to-earth values. The messaging platform we developed emphasized their ability to bring clarity to complexity and their commitment to balanced science for the greater good.
