A/E/C Engineering Firm Marketing Agency

Waterborne Environmental

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We Get You

What happens when left brain and right brain are on the same side?

Waterborne Environmental is an environmental engineering firm that concentrates on complex modeling and GIS-mapping of chemical dispersion. As the company expanded its leadership team and sought to enter new markets, they realized it was time to recalibrate their brand to accurately reflect their expertise. The circle S team conducted in-depth discovery interviews with both internal and external audiences of highly credentialed scientists. What came through loud and clear was that, while many larger firms claimed to offer the same level of expertise, few could match Waterborne’s depth. There was also a strong undercurrent of sentiment that clients appreciated both their lofty thinking and down-to-earth values. The messaging platform we developed emphasized their ability to bring clarity to complexity and their commitment to balanced science for the greater good.

waterborne brand board - circle S studio A/E/C firm logo design

We Guide You

How do you add creativity to technical expertise without watering it down?

To refresh the brand we refined the company’s existing logo, broadened the color palette, and introduced unique visuals to convey the various markets in which the company operates. A suite of marketing materials was developed using the new brand, including business cards, tradeshow materials and presentation templates.

Of course a new website that showcased the new brand and accurately represented the company’s expertise was a critical deliverable. A great deal of thought went into the site map to ensure a logical flow for the high volume of information it contained. All of the market segments in which the company operates are clearly and prominently represented, and the extensive thought leadership library was organized into sortable categories.

Website Features and Functionality

  • Responsive design
  • Custom Wordpress CMS
  • Extensive cross navigation between markets, expertise and services to showcase capabilities
  • Better showcasing of case studies with an interactive map
  • Integrated blog
  • Marketing Automation Integration
  • Advanced sorting of thought leadership resources
waterborne environmental website on iphone waterborne environmental website on ipad
waterborne environmental brochure - A/E/C print design

We Grow You

What happens when art and science meet?

Since the new brand and website went live, Waterborne has advanced in Google search rankings to #2 for its category. Visitors are also spending more time on the site engaging with the extensive thought leadership content. Through the integrated Act-On marketing automation, the company has also been able to capture and nurture hundreds of qualified leads. And to attest to the sense of partnership that we developed with Waterborne, they trusted us to help them select their marketing manager new hire.

A/E/C waterborne environmental growth statistics - circle s studio